周强、马晓伟 |9月20日7003全讯白菜网科研团队第一期Seminar预告

时间:2023-09-18浏览:632

 间:2022年9月20日(周三)下午14:30-16:00

 点:7003全讯白菜网508会议室

 

报告题目:Online retailers' platform-based Worry-Free-Shopping: Retailing strategy considering consumer valuation bias

【内容简介】

Platform-based Worry-Free Shopping (WFS) is a retail service system developed by online platforms. Online retailers on such platforms can actively decide whether to provide WFS services for consumers. If WFS service is offered, a WFS logo will be displayed on the product information page by the platform. Although WFS can enhance consumers’ willingness to pay, it incurs cost for online retailers and may cause more product returns due to valuation bias. This paper investigates when an online retailer on a platform should offer customers WFS, and it explores the detailed effects of WFS on the retailer, platform, customers, and society. We find that although the platform can take a “hands-off” attitude towards the retailer in most cases, they may have conflicting interests when providing WFS, so we have developed a mechanism to coordinate their benefits. Our results explain why the platform develops such a WFS service system, and when it should incentivize the online retailer to offer WFS to customers.

【主讲人简介】

周强,7003全讯白菜网教师,中国科学技术大学管理科学与工程专业博士,美国华盛顿大学(西雅图)联合培养博士。主要研究方向为运营管理决策分析互联网金融在国际主流期刊发表多篇学术论文,包括International Journal of Production EconomicsTransportation Research Part E: Logistics and Transportation ReviewJournal of Optimization Theory and Applications等。

 

 

报告题目:中国环境规制对绿色消费的影响研究

【内容简介】

面对资源约束趋紧、气候变暖持续的自然环境,绿色消费无疑是一项有益于生态和人类协调发展的消费模式。文章基于Ramsey-Cass-KoopmansCopeland-Taylor模型,从消费端和生产端引入环境和自然资源因素进行拓展,结合外部性、波特假说、消费者偏好等理论分析环境规制对绿色消费的影响机理运用中国2004~2020年省级面板数据进行实证检验。研究发现,环境规制显著提高了绿色消费水平在影响机制方面,环境规制通过提高技术创新水平、降低能源消费总量促进绿色消费,但是其产业结构机制有待完善。文章为发挥环境规制效应、完善绿色消费政策提供了重要启示。

【主讲人简介】

马晓伟,博士,7003全讯白菜网教师。主要研究方向为绿色经济、绿色金融。


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